To combat forest fires in Country X, the forestry ministry has been clearing susceptible areas of small trees; but this is expensive, and the resulting small logs often go to waste because there is little demand for them. The ministry therefore plans to encourage local businesses to invest in processes to convert the logs into potentially valuable products, such as flooring or wood chips for heating, and to subsidize the businesses in the purchase of new equipment. The hope is that if these businesses become viable, sales of the small logs will consistently help offset the ministry's costs.
Which of the following would, if true, most increase the plan's chances of success?