相关试题 11882

A primary concern among manufacturers polled in a 1998 survey was the inefficiency of trade promotions- inducements offered by manufacturers to retailers to encourage them to reduce retail prices temporarily so as to boost sales volume. Such inducements may include temporarily reduced costs of goods, free goods, or display allowances (fees manufacturers pay retailers to encourage them to allocate premium shelf space to a product). At the heart of manufacturers' dissatisfaction lies concern regarding widespread retailer opportunism. Although consumers know from experience the approximate frequency of promotional pricing, they do not typically have complete information about ongoing trade promotions in a given period, so retailers can profit by sometimes choosing not to pass along their own savings to their customers. Inefficient use of trade promotion dollars has prompted several large manufacturers to adopt an "everyday low price" policy for their goods, but at least one diaper manufacturer found it had to revert to its former pricing strategies in the face of increasing promotional competition from other brands. Adopting an alternative approach, some manufacturers have themselves advertised ongoing promotions. By informing at least some customers about promotions, manufacturers believe they can regulate retailer opportunism by increasing customers' propensity to search for discounted prices.

考点: 阅读理解(RC) / 商业 题目类型: Reading Comprehension

An investor will use $2,000 to purchase 10 shares of a certain stock at $200 per share. At the same time, she will invest another sum of money in a certificate of deposit (CD) that earns 2% simple interest annually. The investor would like to know how much money she should invest in the CD to meet her goal of net earnings (before any taxes or other fees) of $360 from the two investments at the end of one year.

In the table, select for CD assuming 10% gain the amount the investor should invest in the CD to meet her goal under the assumption that the stock price will have increased by 10% at the end of one year, and select for CD assuming 5% loss the amount she should invest in the CD to meet her goal under the assumption that the stock price will have decreased by 5% at the end of one year. Make only two selections, one in each column.

平均用时: 2分55秒 难度值: 75 考点: Math Related / Math Related 题目类型: Two-Part Analysis

Key industry analysts have recommended that grocery retailers lower operating costs by adopting a strategy of efficient assortment, whereby stock - keeping units (SKUs, or product lines) that sell poorly are eliminated. But grocers have resisted the suggested cutback, on the basis of research showing that assortment perceptions (perceptions by shoppers of wideness in selection of items in a merchandise category—e.g., laundry detergent) are positively related to consumer attitudes toward a given store. Retailers worry that shoppers will notice that offerings have been reduced, lower their assortment perceptions, and thereby shop less frequently in the retailers’ stores.

However, results from a recent study suggest that this risk is smaller than retailers have assumed. The study found that consumer assortment perceptions are significantly affected by the simple cues of availability of a favorite item (the favorite - available cue) and amount of space devoted to a category of SKUs (the category - space cue). If the number of SKUs is decreased while category space is held constant and favorite items remain available, the threshold for perceiving a reduction in items tends to be somewhere between 25 and 50 percent. Therefore, a 25 percent reduction in SKUs within most merchandise categories should not adversely affect consumers' assortment perceptions or store choice.

Moreover, the study found that a 25 percent SKU reduction can increase consumer assortment perceptions when low - preference SKUs are removed and replaced with duplicate facings of the most popular SKUs from the same category, perhaps because it is thereby easier for consumers using the favorite - available cue to find the desired products.

With the recent proliferation of SKUs, there may be considerable latitude for retailers to reduce their SKU numbers while maintaining availability of favorite products for majorities of consumers. Furthermore, even if a few consumers perceive marginal reductions in assortment, the increased profitability due to lower inventory and restocking costs, along with fewer out - of - stock products, still makes assortment reductions worthwhile.

Finally, more - sophisticated guidelines for SKU elimination, factoring in similarities in behavior within identifiable groups of consumers, could allow greater reductions of SKU numbers without negatively affecting perceptions of availability, though retailers need also to carefully consider the category - space cue when making assortment decisions.

难度值: 52 考点: 阅读理解(RC) / 商业 题目类型: Reading Comprehension
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