题目

Denoma, a major consumer-electronics maker, had a sizeable decline in sales revenue for its most recent fiscal year. This result appears surprising, because electronics retailers report that although their overall sales were considerably lower than in the previous year, their sales revenue from Denoma models actually grew, largely thanks to some innovative and popular models that Denoma introduced.


Which of the following, if true, does most to explain the apparently surprising result?

选项

A.

Because of the need to educate the public about its new models’ capabilities, Denoma’s advertising spending was higher than normal over the period.

B.

For the period at issue, Denoma’s major competitors reported declines in revenue that were, in percentage terms, greater than Denoma’s.

C.

A significant proportion of Denoma’s revenue comes from making components for other consumer-electronics manufacturers.

D.

Unlike some of its major competitors, Denoma has no lines of business outside consumer electronics to provide revenue when retail sales of consumer electronics are weak.

E.

During the period, consumer-electronics retailers sold remaining units of Denoma’s superseded models at prices that were deeply discounted from those models’ original prices.

解析

Denoma是一家大型消费电子产品制造商,其最近一个财年的销售收入大幅下降。这一结果看似令人惊讶,因为电子产品零售商报告称,尽管他们的总体销售额比上一年大幅降低,但他们来自Denoma产品的销售收入实际上有所增长,这主要归功于Denoma推出的一些创新且受欢迎的型号。 - **论据**:电子产品零售商总体销售额下降,但来自Denoma产品的销售收入增长,原因是Denoma推出了受欢迎的新机型。 - **论点**:Denoma在最近财年销售收入大幅下降。 - **矛盾点**:零售商处Denoma产品收入增长,而Denoma自身销售收入下降,存在差异需要解释。 - **正确答案方向**:能够说明为什么在零售商处Denoma产品销售收入增长的情况下,Denoma整体销售收入还会大幅下降的原因,可能涉及Denoma收入的其他组成部分等方面。 - **A选项**:由于需要向公众宣传其新机型的性能,Denoma在此期间的广告支出高于正常水平。广告支出高并不一定能直接说明销售收入下降的原因,不能解释为什么在零售商处其产品销售收入增长而整体销售收入下降这一矛盾,所以该选项不正确。 - **B选项**:在相关时期,Denoma的主要竞争对手报告的收入下降幅度按百分比计算大于Denoma的。竞争对手的情况与Denoma自身销售收入下降以及和零售商处收入情况的矛盾无关,不能解释该现象,所以该选项不正确。 - **C选项**:Denoma的很大一部分收入来自为其他消费电子制造商生产零部件。这就解释了为什么零售商处Denoma产品销售收入增长,但整体销售收入大幅下降,因为其整体收入还包括零部件生产等其他业务板块的收入,而这些业务可能出现了问题导致整体销售收入下降,该选项正确。 - **D选项**:与一些主要竞争对手不同,当消费电子产品零售销售疲软时,Denoma没有消费电子产品以外的业务线来提供收入。没有其他业务线不能说明在现有业务情况下,为何会出现零售商处收入增长而整体收入下降的矛盾,所以该选项不正确。 - **E选项**:在此期间,消费电子产品零售商以比Denoma旧型号原价大幅折扣的价格出售剩余的旧型号产品。零售商对旧型号产品的销售价格策略并不能直接解释Denoma整体销售收入下降这一情况,所以该选项不正确。 综上所述,正确答案是C选项。
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