题目
Consumers in the country of Kartigia who buy a new car keep it an average of four years before replacing it. In nearby Pomon, however, the corresponding average is only two years. Kartigian car manufacturers note that new - car marketing in Pomon stresses image over utility. They plan to emulate Pomonan practices for new - car marketing in an effort to bring Kartigian consumers’ car - buying practices closer to the pattern observed in Pomon.
Which of the following, if true, most seriously calls into question whether the change in marketing strategy proposed by Kartigian car manufacturers will produce the desired effect?
选项
A.Only a small proportion of new cars purchased in Kartigia are imported models, but imported cars, including those from Pomon, are not, on average, replaced any more quickly than domestically produced ones.
B.The economies of both Pomon and Kartigia are currently expanding, but the expansion began a few years earlier in Kartigia.
C.In Pomon, but not in Kartigia, cars two years old and older must pass a rigorous annual inspection, and the inspection fees are exorbitantly high relative to new - car prices.
D.Although there are some differences in car prices, fuel, and maintenance costs, and in taxes that car owners must pay, the overall cost of car ownership is roughly the same in Kartigia as it is in Pomon.
E.In Pomon, the amount that car manufacturers spend on advertising when they introduce a new model is far higher than the amount car manufacturers in Kartigia spend in such circumstances.
解析
在Kartigia国,购买新车的消费者在更换新车之前平均会使用四年。然而,在邻近的Pomon,相应的平均时间只有两年。Kartigia的汽车制造商注意到,Pomon的新车营销注重形象而非实用性。他们计划效仿Pomon的新车营销做法,以使Kartigia消费者的购车行为更接近Pomon所呈现的模式。
以下哪一项如果为真,最能严重质疑Kartigia汽车制造商提出的营销策略改变是否会产生预期效果?
**论点**:Kartigia的汽车制造商认为效仿Pomon注重形象的新车营销做法能让Kartigia消费者像Pomon消费者一样平均两年就换新车(将购车行为向Pomon模式靠拢)。
**论据**:Pomon新车营销注重形象且Pomon消费者平均两年换新车,而Kartigia消费者平均四年换新车。
**正确答案方向**: 正确答案应该是能指出除了营销方式之外,还有其他导致Pomon消费者两年换车而Kartigia消费者四年换车的重要因素,即存在其他关键差异使得Kartigia即使采用相同营销方式也无法达到Pomon的换车频率。
**A选项**:在Kartigia购买的新车中只有一小部分是进口车型,而且包括来自Pomon的进口车在内,进口车平均更换的速度并不比国产车快。该选项没有指出影响Kartigia和Pomon消费者换车频率不同的其他关键因素,与Kartigia汽车制造商提出的营销策略改变能否产生效果无关,排除。
**B选项**:Pomon和Kartigia的经济目前都在扩张,但Kartigia的经济扩张开始得更早几年。经济扩张情况与消费者的换车频率以及营销策略之间没有直接关联,不能质疑营销策略改变的效果,排除。
**C选项**:在Pomon,两年及以上车龄的车必须每年通过严格的检查,而且检查费用相对于新车价格来说高得离谱。该选项指出了Pomon消费者平均两年换车的另一个重要原因,即高昂的旧车年检费用促使他们换车,而不是因为新车营销注重形象,所以即使Kartigia采用相同的营销方式,也可能因为没有这个促使换车的因素而达不到Pomon的换车频率,有力地质疑了营销策略改变的效果,当选。
**D选项**:尽管在汽车价格、燃料、维修成本以及车主必须缴纳的税费等方面存在一些差异,但总体的汽车拥有成本在Kartigia和Pomon大致相同。整体汽车拥有成本相同并不能说明Kartigia采用新营销策略后能否改变消费者的换车频率,与论点无关,排除。
**E选项**:在Pomon,汽车制造商推出新车型时的广告费用远远高于Kartigia汽车制造商在类似情况下的花费。广告费用的高低并不能说明营销策略改变能否让Kartigia消费者像Pomon消费者一样两年换车,排除。