题目
Marketing Director: For our new computer to be profitable, it must both be accessible to a large number of purchasers and introduce significant new innovations over the previous model. However, the cost of the hardware to make the computer much more advanced than its predecessor will almost certainly necessitate a price point far above what almost all of our potential customers can afford.
The claims, if true, most strongly support which of the following conclusions?
选项
A.The company should work to convince consumers that the innovations in the new model justify a significantly higher price point.
B.A computer model that has some, but not all, of the proposed innovations and that is only slightly more expensive than the current model is more likely to be successful.
C.The new computer model is unlikely to be profitable model for the company.
D.Reducing the price point of the proposed model will definitely prevent the company from making the technological innovations required for the model to be profitable.
E.Price and innovation are the two most important considerations in computer purchases.
解析
1、题目翻译:
营销总监:对于我们的新电脑要想盈利,它必须既能让大量购买者可及,又要比之前的型号有重大的新创新。然而,使电脑比其前身先进得多的硬件成本几乎肯定会导致其价格远远超出几乎所有我们潜在客户所能承受的范围。
2、核心论点和正确答案方向:
核心论点在于新电脑要盈利需满足两个条件,一是能被大量购买者购买(即价格要合适),二是要有重大新创新,但现在由于硬件成本问题导致价格会远超潜在客户能承受范围。正确答案方向应该是关于新电脑按当前情况很难达到盈利条件这方面的结论。
3、各选项分析:
A项:公司应该努力让消费者相信新模型的创新能证明更高的价格点是合理的。文中未提及公司应该采取的这种措施,且即便让消费者相信也不一定能解决价格远超潜在客户承受范围的问题,不能得出该结论,排除;
B项:具有部分而非全部提议创新且仅比当前模型稍贵一点的电脑模型更有可能成功。文中没有对这种部分创新且稍贵的模型进行讨论和比较,无法得出该结论,排除;
C项:新电脑模型不太可能成为公司的盈利模型。因为要盈利需价格合适和有重大创新,现在价格远超潜在客户承受范围,满足不了盈利条件,所以该项正确,当选;
D项:降低所提议模型的价格点肯定会阻止公司进行使该模型盈利所需的技术创新。文中没有提到价格降低和技术创新之间的必然联系,无法得出该结论,排除;
E项:价格和创新是购买电脑时最重要的两个考虑因素。文中主要讨论的是新电脑的盈利问题,而非购买电脑的主要考虑因素,话题不一致,排除。